About Meru Cabs: Meru Cabs, operating in four metros of the country has popularised and boosted the concept of radio cabs. “Today almost 70 per cent of our passengers say that they travel by ‘Meru’ instead of calling it a ‘taxi’ and this is what has been our focus.†– Gavin Dabreo, VP-Sales & Marketing, Meru Cabs Meru now runs a fleet of 5,000 taxis in Mumbai, Bangalore, Hyderabad and Delhi and has 700 employees. The company has a top line of Rs 350crores (76mn USD) -> assets on roads. The company plans to invest $100 million and aims to generate $500 million revenue in five years. Meru’s Operational Sub Processes: Customer acquisition Booking Management Cab Delivery Service Delivery Meru Cabs: Competition Analysis: Strategy Map for Meru Cabs Technology & Development Challenges ORACLE ERP Back-end system & Siebel CRM Competitive Rivalry Internal organizational Challenges Challenges from Suppliers & Buyers Growth and Potential Challenges Conslusion: Meru cabs is doing a lot to survice in the market to maintain its positions in the markets. Paper: Growth and Potential Challenges Table of Contents AC 1.2: process involved in strategic marketing:4 Segment the market4 Profile the market segments4 Develop a market segment marketing strategy4 Situational Analysis4 Marketing Objectives:5 Marketing Strategies:5 How to Use a Strategic Marketing:5 AC 1.3: links between strategic marketing and corporate strategy:5 Corporate strategy:5 Strategic marketing.5 Links:6 AC 2.1: marketing tool for jaguar car:7 Marketing mix 4p:7 PRODUCT:7 PROMOTION:7 PRICE:8 PLACE8 PEST analysis:8 SWOT analysis9 Strengths:9 Weaknesses:9 Opportunities:9 Threats10 AC 2.3: Current customer relationship marketing by the jaguar car company:10 Email:10 Call:10 Book a test drive:11 Contact with a dealer:11 Keep informed:11 AC 1.2: process involved in strategic marketing for Jaguar: The strategic marketing process typically has three stages: Segment the market * Geographic * Demographic * Psychographic * Behavior Profile the market segments * Revenue potential * Market share potential * Profitability potential Develop a market segment marketing strategy * Market leader or product line extension * Mass marketing or targeted marketing * Direct or indirect sales After analyzing market segments, customer interests, and the purchase process, it’s time to create the strategic marketing plan. The strategic marketing plan document usually includes: Situational Analysis Where is the company now? * Market Characteristics * Key Success Factors * Competition and Product Comparisons * Technology Considerations * Legal Environment * Social Environment * Problems and Opportunities Marketing…
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